Freelance Pilates Instructor Coaching Bethlehem PA
Lehigh Valley, PA
Executive, Career, Leadership
Org Mgt and Dev Graduate Coaching Certification
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Jane Wells Schooley
4733 Hanoverville Rd
Mrs. Annette Jane Carpien
323 North 41St St
Maria van HekkenPCC
3760 Manchester Rd
Ms. Rachel Sue Ritz, B.A., ACCACC
Po Box 284
Life, Career, Leadership
Yale University, Center for Executive Coaching
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389 Sawgrass Drive
Tom Ashley Strohl
5000 W Tilghman St Suite 147
Ms. Kimberly Ann PerryPCC
903 Eagle Dr
Mr. Steven Winton Gunn, Licensed Clinical Social Worker; Lic. PsychologistACC
247 Spruce St.
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How to Succeed as a Freelance Pilates Instructor
Elaine Ewing , now a Pilates studio owner, recalls the steps she took to establish herself as a freelance Pilates instructor in a new town.
When my husband and I moved from New York City to a small town about two hours north, I didn’t have a plan for the next phase of my career as a Pilates instructor. I had been working around the city in a few busy Pilates studios, and all I had ever experienced was a very full teaching schedule. Since I decided to became a Pilates instructor in part because it was a career I could take with me anywhere in the world, I figured everything would somehow just work out fine.
Everything did end up working out fine, eventually. It took two years of hard work, careful scheduling and networking to get to the point where I am now—happy and financially secure. I’m proud to say that my time as a freelance Pilates instructor really paid off. In August 2007 I was asked to buy a busy and popular Pilates studio, Rhinebeck Pilates , near my home. I credit the years I spent freelancing—juggling clients and locations, problem solving, implementing grassroots marketing campaigns—with bringing me to a place in life where I am able to run a full-blown Pilates studio on my own with confidence and success. But first things first: Here are 10 ways I created business for myself as a freelance Pilates instructor.
1. I had quality business cards printed.
I knew I had to get nice business cards or no one would be intrigued to take my Pilates classes or hire me. I had cards printed, front and back, with raised type and beautiful colors. The cards listed my name, website, phone number and a brief description of what I specialized in (at the time it was “Private and group Pilates classes in your home or office”). I handed them out, posted them around and left them everywhere I could.
2. I hired a photographer.
I hired a professional photographer to take photos of me doing and teaching Pilates. The photos were for my website, and as I began to teach in various locations, I knew they would ask for photos as well. We chose a beautiful location and I brought along a few changes of clothes, all brightly colored. I also brought as many Pilates props as I could—a Magic Circle, a resistance band , weights, balls and a foam roller—to keep the photos interesting and dynamic. My husband and sister were nice enough to pose as clients in the photos.
3. I created my own website.
Looking back, this was the most important thing I did. I was in a new territory where nobody knew me and few people had ever done or heard of Pilates. In order to sell myself and the method, I needed an easy way to communicate with as many people as possible. I found a web designer who wanted to trade Pilates for her design work, which helped offset the cost.
In a few months, my site was up. This was a place where I could post my bio, Pilates history, new classes I was teaching an...
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